Scheme - Marketing Support (Publicity & Exhibitions)

Marketing Support (Publicity & Exhibitions) - Lakhs of artisans are engaged in manufacturing of handicrafts products in the state to earn their livelihood. Being environment friendly these activities are best suited to the state as they are more labour and less capital intensive in nature, therefore having scope for employment generation at a large scale. The famous crafts like Shawls, Crewel, Namdha, Kani Shawls, Costume Jewellery and Carpets are acclaimed worldwide and connoisseurs delight. The silk carpets in particular have no parallel in quality and design both at National and International level. Since the artisans of the state have not direct market linkages to sell their products in the national markets and the endeavor of department is to provide marketing opportunities to the artisan fraternity to sell their artifacts so that the economic condition of the artisan be improved. Department of Handicrafts organizes exhibitions especially at market potential areas i.e. Pahalgam, Gulmarg, Sonamarg, Balavoured, Katra, Udhampur, Jiri, Samba etc. as a regular feature to give much needed exposure to the artisans and manufacturers to know for themselves consumer taste for setting their production. Department is also organizing handicrafts exhibitions/craft bazaars outside state for the purpose. The impact of these events will generate considerable revenue/sales by the participants in the local/national market.

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